Google Ads focused on business results
Google Ads works well when people are already searching for what you sell. Our job is to make sure they find you — not a competitor — and that every euro spent is visible in the report.
- Search campaigns
- Performance Max
- Remarketing
- Conversion tracking
- Keyword research
Who it’s for
When Google Ads is the right channel
Google Ads captures existing demand. If people search for your services, the channel will work. If the demand doesn’t exist yet, it’s better to create it first with Meta Ads.
Service businesses
Repairs, rentals, legal or medical services — people search when they need it now.
E-commerce
Product search and Performance Max with a product catalogue.
Local demand
City-level search terms and Google Maps placements.
When speed matters
First demand data within weeks, not half a year.
What we do
Campaign types and work included in the service
01
Search campaigns
Keywords based on real searches, negative keywords and ad copy for every service group.
02
Performance Max
Placement across the whole Google network with a product or service feed and clear goals.
03
Remarketing
A separate message and budget for returning visitors.
04
Display and video
For visibility before the buying decision — not instead of it.
05
Conversion tracking
Calls, forms, enquiries — set up before any ads go live.
06
Reporting
Monthly: how many enquiries, what they cost, and what changes next month.
How we work
1
Audit
We review the existing account, keywords and measurement.
2
Structure
Campaigns organised by service, not lumped together.
3
Launch
Ads, extensions, landing pages, measurement.
4
Optimisation
Weekly adjustments based on search terms and conversions.
What we actually optimise
Not position, not click counts. We look at what one enquiry costs and how many turn into customers — which is why sometimes the right call is to lower the budget, not raise it.
Cost per enquiry
What one call or completed form costs.
Search terms
What people actually typed before clicking the ad.
Landing page
If the page doesn’t work, the campaign can’t fix it — so we work alongside the website team.
Budget allocation
More where enquiries are cheaper and better quality.
What it costs
Pricing depends on scope and goals. For Google Ads, the price consists of a management fee plus your ad budget, which you pay directly to Google.
Frequently asked questions
- Do I need a website?
- You need at least a landing page. Without one, ads lead nowhere — more on the website development page.
- What determines the cost of advertising?
- Competition in your field, season, region, and how well the account and landing page are set up.
- How soon will I see results?
- First data within 2–4 weeks. More stable results after a few optimisation cycles.
- Why didn’t Google Ads work for me before?
- The usual reasons: conversion tracking not set up, keywords too broad, and traffic sent to the homepage instead of a specific service page.
- Can I see my own account?
- Yes. The account is registered in your name and stays yours.