Tofino Villas — from zero to full occupancy
A new hospitality business with no established brand, website or stable flow of bookings. We worked across the whole path: from how the business looks to where its guests come from.
Client: Tofino Villas — villa rental
100%
Occupancy in peak season
~12 mo.
To a stable result
2
Main channels
The situation
A new business nobody was searching for by name
No awareness, no reviews, no history in the market. In that situation search alone doesn’t work — you also need a channel that puts the property in front of people while they’re still considering a holiday.
What we did
A brand, a website and two traffic channels
01
Brand direction
A visual language and presentation matching the property’s level.
The result
Full occupancy in peak season within the first year
The result came in two parts: paid advertising gave speed in the first months; organic traffic and direct enquiries took over a share of the flow later.
~12 months
That’s how long it took to reach a stable flow of bookings.
Ads + organic
Both channels worked together, not one instead of the other.
The occupancy figure and timeframe were confirmed by the client. We don’t publish ad metrics here (ROAS, cost per enquiry) — they depend heavily on season, pricing and property type.